3 basic tips to research keywords for seo campaign
As far as the search engine optimization (SEO) on-page factors are concerned, keyword research is the first and important factor for the success of any SEO campaigns. Researching and selecting the right relevant keywords need real efforts in studying (1) the popularity, (2) the competition analysis and (3) the marketing focus of the keywords.
Now let’s discuss the three basics to research and shortlist an effective keyword list for a SEO campaign. First of all, for a specific campaign, keywords should be checked if they are popular enough among the targeted visitors. In one’s industry, he/she finds one or a few keywords very relevant to his/her products and services and ensures these keywords are the most relevant and worth searching just in his/her own opinion. But it is not the correct way to have the good keywords as other people out there probably search the same products/service with other keywords. The job here is to research the most popular keywords that the targeted visitors would mentally think of as they put into the search box when they want to search the products/services. What’s more, keyword competition analysis plays a role in confirming if the selected keywords are relevant and feasible for an effective SEO campaign. Right from the beginning, one should watch his/her direct competitors who are already known on the internet. The competitor websites would be the guide to the SEO strategy, but also the case study for an effective SEO plan. The code of their websites will include SEO details that are helpful for the keyword research such as title, html tags, keyword placement, content, ect. This will help finalize a right list of relevant keywords, and start a potential approach for the SEO campaign. Thirdly, the keywords to be selected must focus on the marketing purpose. To market a product/service, one should detail the keywords relating the product/service. For example, one is selling “SEO” service, but he/she just uses just “SEO” keyword that is really general to promote the service. But visitors or customers who want to find the SEO service may need “Off-page SEO”, “SEO Vietnam” or “SEO for real estate”, ect. Hence it is necessary to spend time researching the keywords that focus on what needs marketing.
In brief, the keyword popularity, competition analysis and marketing relevance for the keyword research factor should be taken into serious consideration by any professional SEO consultant as it is the foundation for a splendid castle of SEO marketing.